The information you hold about your organisation is key to the success of promoting your website and business, the primary goal of all search engines is to display results that are relevant and informative, therefore if the information you publish is more relevant and informative than your competitors then you will have the higher page ranking. If you have not already done so then please read our Website Promotion Guide to find out why.

Although you need to apply this thought process to your own website you also need to make sure the websites you link to deliver the same message about your organisation thus creating a balanced presence. Please read our Website Linking Guide to learn how to create both inbound and outbound links.

Shouts are categorised by different types of information an organisation would want to share about itself, to help you with this we have detailed below the various shout categories and how you can use them to promote your business and create a presence on the web.

Products & Services - If you are in business then you have a product or service offering, you can use this category to advertise and bring awareness to your produce or skills, whether you chose to do this at a group level for example a Grocers of organic goods or decide to drill down and create a page for each item such as Apples from the English countryside and Mangoes from the Gold Coast.

News & Views - This is probably the most important category and the one we hope you will take the most advantage of. One of the secrets of website promotion is to write an article sharing your knowledge. Think of this section as your very own online newspaper and you are the chief editor publishing stories on market conditions, statistics, your industry, product views, standards of service and so on. You can also use this category to publish news (press releases) about your organisation to bring awareness to your reader about your achievements.

Events - Use this category to advertise your whereabouts. Whether you are organising an event and you want people to know about it or your going to an event and you want to let them know your going to be there. It's always good to show that your are an active company.

Wanted - It's always good to take advantage of your situation, you are already publishing good information and attracting interest in what you have to say about your business and industry, but your audience may not necessarily be looking for your product or service, they may be people from your industry, therefore it makes good sense to take advantage of this by letting them know when you are looking for business opportunities or new relationships.

Jobs - As with the Wanted section why waste an opportunity, if you have any open position then let your audience know about them.

Promotions - Although you may have already submitted Shouts about your product and service offering we have added a category dedicated to any special promotions you may have, this allows the user to run an independent search dedicated to promotional Shouts.